Design that works as a system.

Case studies in production design, reusable templates, creative operations, and image systems.

Fall 2019 Catalyst magazine shown as a finished printed publication

01 · Rockford University

A creative operations system for a university

End-to-end ownership across recruitment, advancement, publications, and campus communications, grounded in 250–300 scheduled pieces each academic year.

Creative operations
Editorial design
Production design

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Case study 02 · Environmental mockup

Marketing Hub displayed on a desktop monitor in a financial advisor's office

02 · Edward Jones Marketing Hub

A scalable marketing asset system for financial advisors

A governed library connected branch marketing needs to customizable, production-ready materials without reopening the entire design.

Design systems
Multi-channel production
Vendor implementation

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Case study 03 · Representative image

Illustrative photograph of a woman reviewing paperwork at home, used to demonstrate five purposeful crops

03 · Edward Jones image readiness system

More than 2,000 images; five crops each

Five purposeful crops per source, organized with metadata so teams could find the right image for the right template.

Image production
Metadata & retrieval
Vendor implementation

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Independent design challenge

CuraLinc Oneinfive mental-health booklets presented in a therapist's office

04 · Independent design challenge

One brief expanded into a connected campaign system

An interview design exercise that turned one anti-stigma brief into an eight-page booklet, flyers, social posts, and a cohesive cross-channel demonstration.